Behavioral Economics: Why People Act Irrational and How to Benefit From It. Richard Thaler

The book "Behavioral Economics. Why People Act Irrational and How to Benefit From It" by Richard Thaler, winner of the 2017 Nobel Prize in Economics, offers you an updated edition of the already well-known "Behavioral Economics. How Emotions Influence Economic Decisions".

According to the theory of classical economics, people behave rationally, but Richard Thaler, based on numerous studies and examples from life, shows that our decisions are often guided by emotions. What mistakes do we make every day as consumers? Under what circumstances do we take more risks and how effectively can we save money? Thaler talks about this not only clearly, interestingly, but also with humor.

This book is intended for businessmen, marketers, public administrators, politicians and everyone who is interested in behavioral economics and psychology in the decision-making process.