The Business of Belonging: How to Make Community Your Competitive Advantage

David Spinks' The Business of Belonging: How to Make Community your Competitive Advantage explores the transformative power of communities in the digital age. With more than 10 years of experience building communities, Spinks shares valuable insights and practical strategies for businesses to create authentic connections and drive growth. The book provides a step-by-step model for planning, organizing, and measuring successful communities that attract loyal customers and brand advocates. This is a must-read for decision makers and community professionals looking to gain an edge and seize the opportunities that communities provide.