Communications
How to reach community members? What channels to use to reach your audience? Here you can find some real cases and examples of the content, as well as articles dedicated to the internal and external comms.
Tools
What tools would be useful for the communications?
KPI
What indicators are importnatn in communication? How to define if your communication is successful?
Content
What type or format of content you need to select in this particular case? How to make a content plan for the community?
Target audience
Who are those people we are targeting?
Goal
Why do we need the communications? What do we Навіщо потрібна комунікація? Що ми прагнемо досягти нею?
Channels
What channels are the best for reaching your audience?
Internal communications
Target audience (TA)
TA segmentation:
-
by knoledge level (e.g.: Senior DevOps Engineers)
-
demographics (e.g.: all community members who are located in Bulgaria)
-
domain in which all community members are working (e.g.: healthcare).
Content examples:
-
newsletters/digests
-
info updates/letters
Email Marketing platforms:
SendPulse
Staffbase
MailChimp
Google Analytics
KPI:
Email open rate;
click-through rate;
etc.
Emails
Outlook
Gmail
Examples of conent:
-
newsletters/digests
-
regular updates
-
announcements
-
recognition
-
emergency comms
Email Marketing platforms:
SendPulse
Staffbase
MailChimp
Google Analytics
KPI:
Email open rate;
click-through rate;
etc.
Chats
Teams
Slack
Discord
Sub-channels:
general,
ask community,
community knows,
find metor,
etc.
Tools:
Microsoft Teams:
Polly
recognitze
Microsoft Whiteboard
Discord:
Text channels
Stage
Voice channels
KPI:
Community engagement (number of messages per user, number of messages per month)
Engagement (likes, shares, comments)
Corporate social media
Workplace
Examples of content:
Community achievements posts
Community updates
Events invitations
etc.
Tools:
shorten your links (Bitly, Cutly),
livestreaming tool, surveys, etc.
KPI:
Engagement (likes, shares, comments)
External communications
Соціальні мережі
Twiiter (X)
Community page
Community group
Examples of content:
-
post
-
article
-
survey
KPI:
internal analytics and statistics on LinkedIn:
-
Content (Impressions, Unique impressions, Selected Clicks, Reactions, Comments, Reposts, Engagement rate)
-
Unique visitors (page views: web and mobile)
-
Followers
Платформи
Quora
Dribble
GitHub
Контент для Reddit
-
news and articles
-
AMA (ask me anything) with community expert
-
polls/surveys to gather feedback
-
FAQ
GitHub content:
-
open source projects contribution
-
tutorials
-
guides
-
hakatons and events
KPI:
-
Engagement: number of comments, up votes and number of shares.
-
Business impact: website traffic, conversion rate.
-
Communiy growth: number of new community members.
-
Satisfaction rate within the community you can measure with the help of surveys, feedback, and retention rate.
Chats
Telegram
Sub-channels:
general,
vacancies,
community updates,
memes,
etc.
Examples of content:
posts
surveys
livestreams
KPI:
Engagement (number of messages from community, frequency of posting, number of likes, comments, shares)